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This domain states the following, "Enter the license key all symbols, including hyphens that you received with the purchase of your ESET product." We observed that the web site also said " If you have an existing Username and Password for your ESET product, you can convert them to a License Key." It also stated " Register a Security Admin account. Monitor your licenses in real time. Manage all licenses from one place. Receive notifications for important events." The header had eset as the highest ranking keyword. It was followed by eset license administrator, license owner, and security admin which isn't as ranked as highly as eset. The next words the site uses is .